Archives for BrandStorytelling

Sundance and BrandStorytelling quick takes.

Park City in January. Again. This was my 21st year attending Sundance/Slamdance, so I was old enough to drink…damn that Dry-January though! And for the past several years, I’ve also been attending Brand Storytelling, up in Deer Valley, which has become a must-attend event for those who dabble in anything to do with brands and content. Many in the industry complain about attending Sundance each year, or express joy when they can skip it, but I consider it a privilege to be so lucky as to be able to work in an industry that allows me to attend, even if it can be ridiculous at times. Anyway, here’s my quick takeaway’s (QuiTa’s in Quibi speak) from Park City 2020 (no film reviews here, as I didn’t see enough films to comment):

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Ten Predictions (Hopes) for Branded Content in 2020

I’ve been writing top-ten prediction lists for film and media since 2006 – yes, back when my predictions included the final end of VHS (!) and what Google buying Youtube (Oct. 2006) would mean for indies. Last year’s predictions included Netflix buying a theater (pretty much), more brand studios (yes, again), and that Amazon would buy MoviePass and merge it with Prime (nope). Ok, sometimes I strike out, but my list is as much a wish-list as a prediction, so without further ado, here’s my inaugural Top Ten Predictions (and Hopes) for Branded Content in 2020.
This full article is running on the BrandStorytelling Newsletter as a Guest Post – read the full post there. Here’s prediction number one:

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Sub-Genre News July 26: BrandStorytelling & August Social Media Vacation Edition

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