Who We Are:

Sub-Genre is a strategic consulting company specializing in developing campaigns to connect films with audiences. Sub-Genre is also the film production and distribution company of Brian Newman, who serves as executive producer and/or producer on several films.

About

About

Learn more about Sub-Genre and Brian Newman.
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What We Do

What We Do

Learn more about the services Sub-Genre provides for brands.
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Our Films

Our Films

Brian serves as Executive Producer, Producer and Advisor on several films. Find out more about these projects.
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Newsletter

Newsletter

Get updates and read Brian's weekly newsletter about film and branded content.
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The future is find – film curation & festival programmers

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Net Neutrality and Film

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FAANG and Film

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KodakCoin is worth watching

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Distribution & Discovery Ideas

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We are Fucked, or: Art Films in the Age of the Algorithm

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Contrarian Views on Artist Support

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Wither the pull quote? On Ratner and Rotten Tomatoes

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Sundance Bound

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Stephen Follows on Windows and how Hollywood makes money

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Hocus Pocus – Know your advertisements from your journalism

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Saving Indie Film History – IndieCollect and the Apparatus Films

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Windowing & Piracy

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Predictions for 2016

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The Coming DSM Wars

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More on Blockchain and Film/Arts

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Funding Individual Artists – some ideas

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Branded Documentaries Workshop at UnionDocs

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Launching the Transparency Project

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Ten Predictions for 2015

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Blockchain and the transformation of the ownership of digital culture

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Join/Stop the Internet Slowdown

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Three Cool Things from this Summer

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Come see DamNation for Free in a Patagonia Store

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Film Fest Experimentation – Cork VoDo Edition

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Net neutrality, Comcast, filmmakers, artists & those who represent them

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Brands and Impact: Patagonia and DamNation

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April Art: Chelsea & LES Edition

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April Art: Upper East Side Edition

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End Of Story, panel today

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