Who We Are:

Sub-Genre is a strategic consulting company specializing in developing campaigns to connect films with audiences. Sub-Genre is also the film production and distribution company of Brian Newman, who serves as executive producer and/or producer on several films.

About

About

Learn more about Sub-Genre and Brian Newman.

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What We Do

What We Do

Learn more about the services Sub-Genre provides for brands.

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Our Films

Our Films

Brian serves as Executive Producer, Producer and Advisor on several films. Find out more about these projects.

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Newsletter

Newsletter

Get updates and read Brian's weekly newsletter about film and branded content.

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Pre-Sundance 2019 Sub-Genre News – what I’ll be talking about at the Dance

Posted on January 18, 2019 by bnewman in brands, festivals, film, film art future, Uncategorized | Comments Off

CES Quick-takes and more Sub-Genre news for Jan 11

Posted on January 11, 2019 by bnewman in art, brands, film, film art future, future, Uncategorized | Comments Off

Sub-Genre News, Predictions for 2019 and more news you might use

Posted on January 3, 2019 by bnewman in art, blockchain, brands, budget, festivals, film, film art future, future, netneutrality, transmedia | Comments Off

Thinking about the future of Media and other Sub-Genre News for Dec 20

Posted on December 20, 2018 by bnewman in Uncategorized | Comments Off

Quibi: The future (death) of online video and more Sub-Genre news for Dec 14, 2018

Posted on December 14, 2018 by bnewman in brands, film, film art future, netneutrality, transmedia | Comments Off

FilmStruck is Dead, but Sub-Genre News is Back

Posted on December 7, 2018 by bnewman in brands, festivals, film, transmedia | Comments Off

DocNYC and other news

Posted on November 1, 2018 by bnewman in festivals, film, Uncategorized | Comments Off

WithoutABox Is Dead and Mixed Reality Should Be?

Posted on October 25, 2018 by bnewman in brands, festivals, film, Uncategorized | Comments Off

With Apple’s new free content, what’s the future gonna look like?

Posted on October 11, 2018 by bnewman in brands, film, film art future | Comments Off

The Crisis in Indie Film History Viewing (and Preservation)

Posted on October 4, 2018 by bnewman in art, festivals, film, film art future | Comments Off

Sandra Schulberg gets a Gotham and other Sub-Genre News for Sept 21

Posted on September 21, 2018 by bnewman in blockchain, brands, festivals, film | Comments Off

Sub-Genre News, Sept 13: NY Indie Guy Retrospective, Camden Film Fest & More

Posted on September 13, 2018 by bnewman in brands, festivals, film, film art future, future | Comments Off

On not Submitting to Sundance next week, and other post-vacation news

Posted on September 6, 2018 by bnewman in brands, festivals, film, social media | Comments Off

Sub-Genre News July 26: BrandStorytelling & August Social Media Vacation Edition

Posted on July 26, 2018 by bnewman in blockchain, brands, film, future, netneutrality, social media | Comments Off

SubGenre News, July 20, Netflix, New Cash, China and Cheeseburgers

Posted on July 20, 2018 by bnewman in Uncategorized | Comments Off

News Fri the 13th Edition: HBO vs Netflix and more

Posted on July 13, 2018 by bnewman in brands, film, netneutrality | Comments Off

SubGenre News: Finland sets the Branded Film Standard and more

Posted on July 5, 2018 by bnewman in brands, crowdfunding, film, kickstarter | Comments Off

Warby Loves Mister Rogers and more news for June 28

Posted on June 28, 2018 by bnewman in brands, festivals, film | Comments Off

TAG as Branded Content & Other News

Posted on June 21, 2018 by bnewman in brands, crowdfunding, festivals, film, kickstarter, netneutrality | Comments Off

We need Better Metrics; Net Neutrality is Dead; and other news

Posted on June 13, 2018 by bnewman in brands, film, film art future, netneutrality | Comments Off

En El Septimo Dia, U-2, Mind Control and More

Posted on June 8, 2018 by bnewman in festivals, film, film art future | Comments Off

The Next Marwencol? More MoviePass, Unrest report is out, and more.

Posted on May 24, 2018 by bnewman in art, brands, festivals, film, film art future, social media | Comments Off

Artificially Intelligent: musings on AI, Voice, DA’s and Film

Posted on May 16, 2018 by bnewman in blockchain, brands, film, film art future, future, social media, transmedia | Comments Off

Cannes, Patagonia Sues Trump, and other news

Posted on May 11, 2018 by bnewman in festivals, film, netneutrality, Uncategorized | Comments Off

The Doc I want to See: Michelle Wolf Thoughts

Posted on May 3, 2018 by bnewman in brands, film, netneutrality, social media | Comments Off

If I were MoviePass: what MoviePass Should Do Next

Posted on April 26, 2018 by bnewman in brands, crowdfunding, festivals, film, kickstarter | Comments Off

Subgenre news: open letter to Joe Beyer/Traverse City

Posted on April 18, 2018 by bnewman in art, festivals, film, netneutrality, social media, Uncategorized | Comments Off

Facebook Sucks: news for April 12th and more

Posted on April 12, 2018 by bnewman in crowdfunding, festivals, film, film art future, kickstarter | Comments Off

Branded Doc class and updates

Posted on April 4, 2018 by bnewman in blockchain, film | Comments Off

Brandoc

Breaking the “rules” to win an Oscar for Short Docs

Posted on March 5, 2018 by bnewman in art, festivals, film | Comments Off