Archives for June 2019

What does it mean when NYC loses Kanopy?

Big news in the educational streaming market this week – I may be the first person to ever type those words!- as the New York City Public Libraries Drop Kanopy’s “Free” Movie-Streaming Service. The NYPL, Queens and Brooklyn Public libraries all dropped the service (they are actually distinct library systems) citing costs. Now while many readers may not even know what the heck the educational streaming market is, I think this is bigger news – and worse news – than it seems.

Up until now, if you had a library card from these or many other public libraries, you could watch movies for “free” by just using your library card to access Kanopy, which has become one of the biggest streaming libraries for film in the educational marketplace. I scare quote the “free” part because Kanopy reportedly charges libraries about $2 per view (with a view being at least 30 seconds of watching), which adds up. In fact, these three libraries said the cost got too high for them to renew their contracts and would invest more into ebooks and audio books. Mind you, that’s what public libraries pay. Educational libraries, like a University or College, pay even more, with some quoting $150-300 once more than 3 people watch the film. For a good run-down of the educational market, Kanopy and how this all works, read this Film Quarterly article.

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Missing the Boat on Curation

Every brand is now a studio. Every day, a new brand enters the fray of content creation. They all want to be filmmakers. And I obviously think that’s a good idea in general, or I wouldn’t advise brands on how to do it, smarter. But at a time of superabundance, when the last thing the world needs is another movie, smart brands should be thinking more about curation than creation.

Mind you, I didn’t say every brand. People trust certain brands and not others, and curation only works when there’s trust involved.  But for those brands that have built such trust and have the following to prove it – there’s a unique opportunity, and a glaring gap in the market for smart curation.

As I mentioned a couple of weeks ago, Joe Marchese wrote about curation and the attention economy for Redef recently, and pointed out: “…The brands, retailers, and media companies that understand how to operate in the current Attention Economy will become trusted curators and shape the future of culture and commerce.” (emphasis mine). 

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Surviving the Trifecta Dash, Fake film fests, brain machine interfaces, new branded content and more

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Getting inspiration from a teen filmmaker, and more news you can use for June

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