Unilever’s Dove Mens+ Care funded film, DADs, lands at Apple during TIFF –  

Big news in the branded film space – and worth covering up front, I think. One of the big sales announcements at the Toronto International Film Fest (TIFF) was Dads, by Bryce Dallas Howard, which was picked up by Apple for its new Apple TV+ subscription service. The film was produced by (her father) Ron Howard, but most interestingly, it was funded by Dove Men+Care, a Unilever company (full disclosure, I’m working with Unilever on another project). In fact, they announced the partnership from the stage of the premiere.